Visual identity redesign
Mobile & desktop web UX/UI design & prototyping
Ezeride develops mobility services for sustainable transport by filling empty seats and using stationary cars to be used more efficiently. Their mission is to streamline mobility – to make travel easy, accessible and more sustainable.
The goal was to deliver a re-designed visual identity that will reflect the company’s mission and highlight the future concepts of urban mobility.
Taking inspiration from the mobility found in nature, more specifically – the migratory flocks of starling birds, the visual language of triangles emphasise the need of unity, direction and forward thinking.