Ezeride

Rebranding

Tasks:

Idea

Art direction
Visual identity redesign
Mobile & desktop web UX/UI design & prototyping
Brand film

Digital design

Product pakcaging

Ezeride develops mobility services for sustainable transport by filling empty seats and using stationary cars to be used more efficiently. Their mission is to streamline mobility – to make travel easy, accessible and more sustainable.

The goal was to deliver a re-designed visual identity that will reflect the company’s mission and highlight the future concepts of urban mobility.

Taking inspiration from the mobility found in nature, more specifically – the migratory flocks of starling birds, the visual language of triangles emphasise the need of unity, direction and forward thinking. 

Colors & typefaces

Drive Together Logotype
Ezeride Typeface

Imagery

Ezeride Share - Mobility in a box

UI Design

Car decals

Desktop & mobile web UX/UI design in Adobe XD

Film